百年老字号是中华民族智慧的结晶,是中国走向世界的文化大使。然而,随着经济科技的发展,以及城市化建设进行,它们逐渐湮没于现代化进程之中。本文在实际走访调查的基础上,从品牌营销作用的角度,分析对青岛老字号的营销现状和影响因素,并就如何振兴青岛老字号提出一些建议。 A hundred years old are the crystallization of the wisdom of the Chinese nation and the cultural ambassador of China to the world. However, with the development of economy and technology and the progress of urbanization, they gradually lost their way in the process of modernization. Based on the actual investigation and investigation, this paper analyzes the status quo and influential factors of marketing in Qingdao from the perspective of brand marketing, and puts forward some suggestions on how to rejuvenate Qingdao.