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随着世界经济全球化的发展,企业之间的竞争日益激烈,国有企业也面临着更加严峻的挑战。中外企业之间的竞争已经透过表象深入到企业的经营理念、品牌形象、价值观等深层次核心内涵。在日益激烈的竞争中企业要想赢得主动权,只有加强企业文化建设,形成优秀的企业文化,才能够逐步提高企业的核心竞争力,从而实现企业的科学发展和长治久
With the globalization of the world economy and the increasingly fierce competition among enterprises, the state-owned enterprises are also facing more severe challenges. The competition between Chinese and foreign enterprises has penetrated deep into the core connotation of the business philosophy, brand image and values through the appearance. In the increasingly fierce competition in order to win the initiative of enterprises, only by strengthening the building of enterprise culture, the formation of a good corporate culture, we can gradually improve their core competitiveness in order to achieve scientific development and long-term business