本文从中国玻璃产业发展现实境况出发,以学术传播的视角,就当前玻璃行业的整体文创环境、审美取向、市场需求、产业模式、推广策略等方面进行探索性的实践论证。与此同时,针对玻璃产业与文化形态之间的矛盾,尝试通过政策疏导、设计创新、结构重组、人才培养等相关手段加以调解,致力于拓展玻璃产业的文化内涵,孕育玻璃文化的消费市场,不断完善玻璃文化产业链。 Based on the actual situation of China’s glass industry, this paper explores the practical practice of the glass industry in terms of overall cultural and creative environment, aesthetic orientation, market demand, industrial mode and promotion strategy from the perspective of academic communication. At the same time, aiming at the contradiction between the glass industry and cultural patterns, try to mediate through the relevant policies such as policy guidance, design innovation, structural reorganization and personnel training, devote to expanding the cultural connotation of the glass industry, cultivating the consumer culture of glass culture, Constantly improve the glass culture industry chain.