论文部分内容阅读
新媒体技术的快速发展很大程度上改变了新闻传播的生态与格局,也使传统新闻理论的解释力和预见力大大降低。在此语境下,寻求突破与创新是新闻学研究必须有的一种态度。从符号学视野来看,新闻的生产、传播与收受,其本质是一系列符号化过程。鉴于此,走向符号学,有助于新闻学研究获得拓展与深化。
The rapid development of new media technology has largely changed the ecology and pattern of news media and greatly reduced the explanatory power and predictive power of traditional news theory. In this context, seeking breakthroughs and innovations is an attitude that journalism must have. From a semiotic perspective, the essence of news production, dissemination and acceptance is a series of symbolic processes. In view of this, to semiotics, contribute to the expansion and deepening of journalism research.