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商标合理使用是商标使用的重要组成部分,对其准确合理的界定对充分、完整的界定商标使用具有重要意义。然而,我国商标立法中并未明确界定商标合理使用,这就导致商标理论界和司法实践中商标合理使用界定标准的混乱。而商标合理使用的范围应仅限于指明商标权人的商标合理使用。①商标合理使用的界定标准应为:善意使用标准、必要性使用标准、合理的适度性使用标准和非混淆或非暗示的商业影响标准。我国《商标法》第三次修改应依照这些标准对商标合理使用作出规定。
The rational use of trademarks is an important part of the use of trademarks, and its accurate and reasonable definition of the full and complete definition of trademarks is of great significance. However, the fair use of trademarks in China’s trademark legislation is not clearly defined, which leads to confusion in the definition of trademark fair use in trademark theory and judicial practice. The scope of fair use of trademarks should be limited to the use of trademarks of designated trademark rights. ① The definition of fair use of trademark should be: goodwill use standard, necessity use standard, reasonable moderate use standard and non-obscure or non-suggestive commercial impact standard. The third revision of the “Trademark Law” in our country should stipulate the fair use of trademarks in accordance with these standards.