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交互式电视(iTV),或者增强式电视(eTV)是任何整合增强式内容或者某些用户交互性的电视或者视频节目,例如,在广播期间提供同步的小品内容,允许用户对于某个节目的结果进行评议,或者将视频以数字的形式记录在硬盘上,以便能让用户在观看电视节目时错开时间,稍后观看。交互式电视还被用作一个涵盖性的术语,用以指具有数字媒体技术的电视,比如:计算机、个人视频刻录机、游戏控制台和移动以及无线设备,这些设备让用户的互动性成为可能。
Interactive television (iTV), or enhanced television (eTV), is any television or video program that integrates enhanced content or certain user interactivity, for example, providing synchronized essay content during a broadcast, allowing a user to view The result is a comment, or the video is recorded digitally on the hard drive so that the user can watch the show when he or she is watching the TV show. Interactive television is also used as an umbrella term for TVs with digital media technologies such as computers, personal video recorders, game consoles and mobile and wireless devices that make it possible for users to interact .