我们现在看到的,并不是“索尼神话”的破灭,而是自毁“索尼神话”。索尼成“跳楼价”商品我第一次体验到“索尼神话”的破灭,即索尼品牌影响力的下降,是在1994年左右。那天,我到以低价销售家电产品著称的东京秋叶原电器街采访,看见索尼产品竟然被当作吸引顾客的“跳楼价”商品被摆放在店头。 What we see now is not the destruction of Sony Mythology but the self-destruction of Sony Mythology. Sony into “jumping property ” product I first experience “Sony myth ” burst, that Sony’s decline in brand influence is around 1994. That day, I went to an electric street in Akihabara, Tokyo, famous for selling home appliances at a low price. I saw that Sony’s products were actually used to attract customers. “Jumping prices” were placed on the storefront.