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中国互联网络信息中心(CNNIC)发布的《第30次中国互联网络发展状况统计报告》显示,截至2012年6月底,中国网民数量达到5.38亿,互联网普及率为39.9%,手机网民规模达到3.88亿,首次超越台式电脑成为第一大上网终端。随着网民人数的快速增长以及网络在我国社会生活各领域的普及,我国已经进入了网络传播时代。网络传播在为主流意识形态宣传和扩散带来契机的同时,也给主流意识形态认同接受带来强烈冲击。
The 30th Statistical Report on the Internet Development in China released by the China Internet Network Information Center (CNNIC) shows that as of the end of June 2012, the number of Internet users in China reached 538 million, the Internet penetration rate was 39.9% and the number of mobile Internet users reached 388 million , For the first time beyond the desktop to become the largest Internet terminal. With the rapid growth in the number of Internet users and the popularity of the Internet in various fields of social life in our country, China has entered an era of network communication. While the dissemination of the Internet has brought opportunities for propaganda and proliferation of the mainstream ideology, it has also had a strong impact on the mainstream ideological acceptance.