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面对生鲜电商这一巨大市场,它既是蓝海也是血海。4月7日,生鲜电商平台上海美味七七网络科技有限公司(以下简称“美味七七”)因资金链断裂而倒闭。5月11日,家乐宝电子商务有限公司宣布有意收购“美味七七”。时隔一个月,“美味七七”事件在持续发酵中随着家乐宝的介入而告一段落。面对生鲜电商近几年的起起落落,“美味七七”只是其中一家,但它作为长三角地区首家著名的全品类生鲜电商,足以成为国内近4000家生鲜电商的前车之鉴。
The face of fresh electricity supplier this huge market, it is both a blue ocean and a sea of blood. April 7, the fresh electricity supplier platform Shanghai delicious 77 Network Technology Co., Ltd. (hereinafter referred to as “delicious 77”) due to the collapse of the capital chain. May 11, Jiale Bao Electronic Commerce Co., Ltd. announced its intention to acquire “delicious seven seven ”. A month later, the “delicious 77” incident ended with the intervene of Carrefour in the continuous fermentation. In the face of ups and downs of fresh electricity suppliers in recent years, “delicious seven ” is only one of them, but as the first well-known in the Yangtze River Delta region’s full range of fresh electricity supplier, enough to become nearly 4,000 domestic fresh Electric car business lesson.