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随着社会经济的发展和互联网时代的快速到来,市场对高素质市场营销人才的需求日益旺盛。民办高等学校的市场营销专业承担着为社会输送大批优秀专业人才的职责。然而,从当前民办高校市场营销专业的建设来看,在市场营销教材体系、师资力量、教学方法教学手段、社会实训等方面来看都存在着一系列的问题。因此,加强民办高等学校市场营销专业课程教学方法和手段的改革创新,克服市场营销教学中实践环节的瓶颈,全面提升学生的综合素质和竞争能力,建设具有一定特色的市场营销专业具有极其重要的意义。
With the socio-economic development and the rapid advent of the Internet era, the market demand for high-quality marketing professionals is on the rise. The marketing of private colleges and universities undertakes the responsibility of conveying a large number of outstanding professionals to the society. However, judging from the current marketing specialty of private universities and colleges, there are a series of problems in terms of marketing materials system, teachers’ ability, teaching methods and teaching methods, social training and so on. Therefore, it is extremely important to strengthen the reform and innovation of the teaching methods and means of marketing courses in private colleges and universities to overcome the bottlenecks in the practical aspects of marketing and teaching, to comprehensively improve the overall quality and competitiveness of students, and to establish a marketing specialty with certain characteristics significance.