随着计算机网络技术的进步,现在网络已经深入到人们生活的方方面面,对人们的生活方式和消费习惯产生了很大的影响。对于企业自身来说,网络的发展是一个重要的发展机遇但同时也面临着诸多挑战。通过网络营销企业能够降低运营成本,能够极大地促进企业的经营,企业也要在移动互联网背景下制定好符合时代发展和企业实际的营销策略,只有这样才能在激烈的市场竞争中立于不败之地。 With the progress of computer network technology, the network has now gone deep into all aspects of people’s lives and has a great impact on people’s lifestyle and spending habits. For the enterprise itself, the development of the network is an important development opportunity but it also faces many challenges. Through online marketing companies can reduce operating costs, can greatly promote the operation of enterprises, enterprises have to make in the context of mobile Internet in line with the development of the times and the actual business marketing strategy, the only way to fierce competition in the market will remain invincible Ground