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传媒的不断发展使媒介市场竞争越来越激烈,大众传媒的侧重点发生改变开始为了迎合市场而片面的改变传播方针和传播内容,导致当前我国大众传媒的社会功能失调。本文主要从大众传媒社会功能失调的原因进行分析和探讨,采取有效的措施加强对大众传媒社会功能失调的补救。
The continuous development of the media has made the media market more and more competitive. The focus of the mass media has changed. In order to cater to the market, the one-sided changes in the media and media content have led to the social dysfunction of the current mass media in our country. This article mainly analyzes and discusses the reasons for the social dysfunction of the mass media and takes effective measures to remedy the social dysfunction of mass media.