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企业往往困惑O2O是否真的能让自己在竞争中脱颖而出、获得业务增长,但对很多公司而言,这是能否在市场竞争中生存的问题,因为消费者在消费过程中已经很自然地在线上和线下之间转换。O2O这个概念已被热烈讨论了很多年,线下消费依然占整个零售商业90%以上的比重,而移动终端能更好地连接线下和线上,这是O2O得以发展的关键。企业往往困惑O2O是否真的能让自己在竞争中脱颖而出,获得业务增长。但对很多公司而言,这是能否在市场竞争中生存的问题。
Businesses often wonder whether O2O really allows itself to stand out in the competition and gain business growth, but for many companies this is a question of whether it can survive in the marketplace of competition because consumers are already naturally online during consumption Conversion between the upper and lower line. The concept of O2O has been heatedly discussed for many years, with offline consumption still accounting for more than 90% of the retail business, while mobile terminals are better connected to offline and online, which is the key to O2O development. Businesses often wonder whether O2O really allows itself to stand out in the competition and gain business growth. But for many companies, this is a question of whether it can survive in the marketplace.