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人们生活的环境复杂多变,个人无法亲身经历每一件事情,人们看待事物的方式往往烙上固有成见的印记。“刻板成见”在帮助人们认识、评价事物的同时,也阻碍着人们发现新事物和探索事情真相。媒体在向公众传播成见的过程中发挥着重要的作用,因此,必须做到客观公正,否则就会影响社会成员的价值判断及行为决策。新媒体尤以微博为代表,通过开放互动的交流方式扩展了人们的视野,延伸了人们的认知能力,进而削弱原有的成见系统,使人类社会更接近真实的客观环境。
The environment in which people live is complex and changeable. Individuals are not able to experience everything in person. The way people look at things is often branded with stereotypes. “Stereotypes ” In helping people recognize and evaluate things, but also hinder people to discover new things and explore the truth. The media plays an important role in spreading prejudice to the public. Therefore, it must be objective and fair, otherwise it will affect the value judgments and behavior decisions of members of the society. New media, especially Weibo, represented people, expanded their horizons through open and interactive exchanges, extended people’s cognitive abilities, and then weakened the original system of stereotypes to make human society closer to the real objective environment.