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高校学术性出版物不仅是出版单位的内部事务,而且对发展全社会的高等教育事业至关重要。具体到高校出版物的封面设计方面,我们要体现出如下一些基本设计理念,严肃性、抽象性、简洁性、艺术审美性、实用性。为提高我国高校学术性出版物的封面设计水平,缩小与国外同行的差距,我们应注意如下几个问题,借鉴国外大学出版社的经验;借鉴相近主题出版物的经验;具有广告意识与注重广告效应;确保本社出版物的连续性;改进印刷工艺,完善设计艺术,使图书具有现代感;树立品牌意识,体现图书出版风格。
Academic publications in colleges and universities are not only the internal affairs of the publishing units, but also crucial to the development of higher education in the whole society. Specific to the cover design of university publications, we have to reflect the following basic design concepts, seriousness, abstraction, simplicity, artistic aesthetics, practicality. In order to improve the cover design of scholarly publications in our country and narrow the gap with foreign counterparts, we should pay attention to the following questions, learn from the experience of foreign university press, draw on the experience of similar theme publications, Effect; ensure the continuity of our publications; improve the printing process, improve the design art so that the book has a modern sense; establish a brand awareness, reflecting the book publishing style.