论文部分内容阅读
拉里-埃里森(Larry Ellison)一直渴望着将甲骨文公司(Oracle)缔造为世界上最大的软件企业。现在,他离自己的愿望似乎又近了一点点:公司2002全年(从2001年6月1日至2002年5月31日)的总收入为97亿美元,年度运营利润达到37％,而此前,甲骨文这一指标的最高纪录是35％。在市场份额不断被蚕食、公司高级管理人员纷纷离职的情况下,这家数据库软件的巨人能取得如此成就决非易事。尽管华尔街的分析师们一直弄不大明白甲骨文是怎样在这么多年中保持收入增加的,但拉里在过去一年中的确用尽了办法:他督促开发人员推出新的软件及升级产品,逐步改变原有销售方式。此外,他还发起了一场同蓝色巨人的战争。
Larry Ellison has been eager to establish Oracle as the world’s largest software company. Now, his desire from his own seems to have been a little bit closer: the total revenue of the company for the whole year of 2002 (from June 1, 2001 to May 31, 2002) was 9.7 billion U.S. dollars, and the annual operating profit reached 37%. Previously, the highest record for Oracle’s index was 35%. With market share constantly being eroded and company executives leaving, it is no easy task for the giant of this database software to achieve such success. Although Wall Street analysts have not been able to understand how Oracle has kept increasing revenue for so many years, Larry has indeed exhausted his way over the past year: he urged developers to launch new software and upgrade products, gradually Change the original sales method. In addition, he also launched a war with the Blue Giant.