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保险市场竞争日益激烈,经营环境日趋复杂。市场竞争逐渐由商品力和销售力的竞争升级为以企业形象力为核心的“企业力”的全面竞争。对体制老化、缺少个性的保险企业,将不可回避地面对一场深层意义的企业形象革命。重视并加强企业形象力的培育,是保险企业走向成功,通向高层次发展的必由之路。
The insurance market is increasingly competitive and the business environment is increasingly complicated. Market competition is gradually being upgraded from the competition of commodity power and sales force to the overall competition of “enterprise strength” with corporate image as the core. The system of aging, lack of personality insurance companies, will inevitably face a deep sense of corporate image revolution. Emphasizing and strengthening the cultivation of corporate image is the only way for insurance companies to become successful and lead to high-level development.