在新媒体背景下,内容、渠道、终端、市场竞争都面临着日趋复杂和融合的趋势,广电集团有必要利用制播分离所提供的市场自由度,以内容跨界做大做强自己的内容产业,以市场跨界实现内容的N次售卖,以资本跨界开拓更为广阔的业务和平台。但是广电资本的空间也不是无限的,规模效应总会有一个临界点,因此电视媒体在多元化经营的道路上也要多份谨慎与理性。 Under the background of new media, the content, channels, terminals and market competition are facing an increasingly complex and converging trend. It is necessary for the broadcasting and television group to make use of the market freedom provided by the system of broadcasting and broadcasting and make its content bigger and stronger with cross-border content Industry, N sales of content to achieve cross-border market to cross-border capital to develop a broader business and platform. However, space for radio and television capital is not unlimited, the scale effect will always have a critical point, so the media on the road to diversification should be more cautious and rational.