在２０世纪最后１０年里,广播传媒经历了播出方式改革、节目内容改革、运行机制改革三次大浪冲击之后,以１９９９年国家广电总局颁发的《群众参与的广播电视直播节目管理暂行办法》为标志,复归到冷静思辨、扎实求进的平稳发展阶段。由节目主持人和群众参与即兴交流而构成的直播 In the last decade of the 20th century, after the broadcast media had experienced the impact of three major waves of the reform of broadcasting methods, the program content and the reform of operational mechanisms, the “Provisional Measures for the Administration of Mass Participation in Broadcasting and Television Live Programs” issued by the State Administration of Radio, Film and Television in 1999 was Signs, reverted to calm speculation, a solid and steady progress of the development phase. Live by the host and the masses involved in impromptu exchange