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本论文选取1911-1920年《申报》经济类广告作为研究对象,采取计量分析与现象描述相结合、宏观与微观相结合以及比较的方法展开研究。从经济类广告的数量波动和整体结构考察民初十年间上海民族经济与外商经济的发展轨迹及结构特征,反映了这一时期中国本土企业与外资企业的消长互动关系以及二者之间的激烈竞争。
This thesis chooses the economic advertisement of “Shenbao” from 1911 to 1920 as the research object, and takes the combination of econometrics analysis and phenomenology description, the combination of macroscopical and microscopic and the comparative method. From the Volatility and Overall Structure of the Quantity of Economic Advertisements to Investigate the Trajectory and Structural Characteristics of the Development of Shanghai’s National Economy and Foreign Economy in the First Decade of the People’s Republic of China Reflecting the Interaction and Interaction between Chinese Local Enterprises and Foreign-funded Enterprises in the Period and the Fierce Intertwining between the Two competition.