通过对山东泰山、曲阜等地旅游者的旅游行为及意向的基础数据进行分析,选取了文物古迹型旅游偏好者这一细分市场进行分析,发现此市场主要是中青年,在出游次数、旅游花费、信息渠道、出游方式上与其他类型旅游者差异明显;影响其目的地选择的主要因素是旅游基础要素、个性需求、质量安全等。 By analyzing the basic data of tourists’ travel behavior and intention in Taishan, Qufu and other places of Shandong, this article analyzes the market of cultural relic tourist-type traveling amateurs and finds that this market is mainly middle-aged and young. The main factors affecting the choice of destinations are the basic elements of tourism, individual needs, quality and safety and so on.