中国传媒业的发展正处在一个深刻转型的变革之中。我们曾经把这样一种转型和变革形容为“拐点”。很多人把“拐点”看作是中国传媒业衰退的概念,但是我们不认同这样的理解。我们认为,所谓“拐点”,事实上只是发展重心的转移、发展模式的变革,所以,我们更愿意把它理解为中国传媒 The development of China’s media industry is undergoing a profound transformational transformation. We have described such a transformation and change as a “turning point.” Many people regard the “turning point” as the concept of a recession in the media industry in China, but we do not agree with such understanding. In our opinion, the so-called “inflection point” is in fact merely a transfer of development center of gravity and a change in the mode of development. Therefore, we prefer to understand it as China Media