随着我国经济的快速发展,旅游业的发展速度也在逐渐加快,旅游业的主要收入来源之一就是旅游纪念品,因此,人们开始对旅游纪念品产业加强了重视。相关数据表明,购物花费在旅游者的旅游花费中所占的比例很高。按照旅游花费的总比例来算,旅游者在国外发达的旅游城市中进行购物花费的比例要比在国内的花费比例高.文中针对当前旅游纪念品的现状,简要分析了中国传统元素在旅游纪念品中的应用。 With the rapid economic development in our country, the pace of development of tourism is also gradually accelerated. One of the major sources of income for tourism is tourist souvenirs. Therefore, people pay more attention to the tourist souvenir industry. Relevant data show that shopping costs a high proportion of tourists’ travel expenses. According to the total proportion of tourism spending, tourists in developed tourism cities in the proportion of the cost of shopping spent more than the proportion of high in the country.Taking the current status of tourist souvenirs, the article briefly analyzes the traditional Chinese elements in tourist souvenirs Applications.