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广告的目的在于给目标对象留下深刻的印象,具有劝购和说服的特点。正是广告的这些特点决定了广告英语在词法、句法和修辞等文体方面的独特之处。
The purpose of the advertisement is to impress the target audience with the characteristics of persuasion and persuasion. It is these characteristics of advertising that determine the unique features of advertising English in terms of stylistics, syntax and rhetoric.