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On November 2, 2012, Pechoin won the second bidder right in 2013 The Voice of China with 70 million yuan. Together with JIA DUO BAO, the uppermost sponsor of 2013 The Voice of China, the two staged an amazing performance in which local brands defeating intational brands. In the following Double 11 Shopping Festival, Pechoin’s sales on Tmall reached over 15 million yuan only till 3 p.m. on that day, showcasing that this Chinese time-honored cosmetics brand has achieved rebirth to a large extend.