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看是人类感知世界的重要途径,从看获取信息。让人们最容易接受和感知的是可视讯号,在获取语言和声音的讯息时总是需要花去一些时间,在处理视觉讯息时速度却很快;众所周知,通过人眼看到的图像很容易记忆,而文字和声音却很容易忘记,正是这个原因,‘看’成为人们更倾向的感知行动。图像以其形象性和直观性所产生的强烈的视觉冲击效果,以及所产生的巨大的吸引力与震撼力,是文字报道难以骐骥的。随着视觉传播学被重视的程度越来越高,图像的功能得到了前所未有的发展。正是图像的魅力,在一些情况下会被传播者用来传播一些不实三维观点,这就构成了大众欺骗。利用影像欺骗受众是因为受众相信所见即所得,对具有真实感的影像深信不疑。
Seeing is an important way for human being to perceive the world, from which to obtain information. Visual signals, which make people most receptive to and perceive them, always take some time to obtain speech and sound messages and are fast when dealing with visual messages; it is well known that images seen through human eyes are easy to remember , But the words and sounds are easy to forget. It is for this reason that ’seeing’ becomes the more perceptive action of people. Images with its visual and intuitive visual effects produced by the strong impact, as well as the enormous attraction and power generated by the text report is difficult to Qi Ji Ji. As visual communication is valued more and more, the function of the image has been developed unprecedentedly. It is the charm of the image, which in some cases is used by disseminators to spread some false perspectives, which constitutes public deception. Using images to deceive audiences is because the audience believes what they see is what they get and what they believe is true beliefs.