2001年,我国正式加入世界贸易组织,农资市场的全球化竞争已经到来,农资流通业对外开放趋势不可逆转。针对目前国内农资市场存在市场较乱、竞争单元小、知名品牌少等问题,部分企业或有识之士把城市零售超市的营销模式大胆引入农资行业,建立起农资连锁超市,成为市场新的“卖点”,如福建的“浩伦农业”、江苏的“苏农超市”、河南的“金谷农资超市”等。 In 2001, when China formally joined the World Trade Organization, the globalization of the agricultural capital market has come. The trend of opening up the circulation of agricultural materials and goods to the outside world is irreversible. In view of the current markets such as chaotic markets, small competition units and few well-known brands in the domestic agricultural market, some enterprises or people of insight boldly introduce the marketing model of urban retail supermarkets into the agricultural industry to establish agricultural chain supermarket and become a market New “selling points”, such as “Hollen Agriculture” in Fujian Province, “Suonong Supermarket” in Jiangsu and “Jingu Agricultural Supermarket” in Henan.