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品牌是企业的生命,品牌是企业的核心价值所在。如何做好品牌工作?日前上海对外经济贸易企业协会组织召开了“上海外贸企业出口品牌建设研讨会”。来自国企、民企、政府机关等单位的代表就所关心的“品牌--企业核心价值开发”这一主题,聆听了有关专家的演讲,探讨了品牌培育、品牌推广、品牌延伸、品牌管理与品牌维护等相关问题,对推动品牌战略的实施具有非常重大的现实意义。
Brand is the life of the enterprise, the brand is the core value of the enterprise. How to do a good brand work? Recently, Shanghai Foreign Economic and Trade Enterprises Association organized the “Shanghai Foreign Trade Enterprises Export Brand Building Seminar.” Representatives from state-owned enterprises, private enterprises, government agencies and other units listened to speeches from relevant experts on the theme of “brand-enterprise core value development” that they were concerned with and discussed brand cultivation, brand promotion, brand extension and brand management And brand maintenance and other related issues, to promote the implementation of brand strategy has very important practical significance.