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如今,越来越多的汽车生产企业已意识到以信息化、网络化、全球化为主要特征的新经济不可逆转,企业“e”化将是发展的必由之路。在互联网浪潮的冲击下,大大小小、形形色色的汽车商业网站“忽如一夜网络开,大小网站冒出来”。近来我们对国内汽车行业多家网站进行了初步调查,从整体上看,目前国内的汽车网站,在信息量、内容更新速度、内容质量和网站功能等方面,各网站差别很大,有的已有电子商务的雏形,呈现良好的发展势头,但总体外于有电子无商务的状态。
Nowadays, more and more automobile manufacturers have realized that the new economy characterized by informationization, networking and globalization is irreversible and the “e” transformation of enterprises will be the only way for development. Under the impact of the wave of the Internet, large and small, all kinds of car business website “Suddenly overnight network open, the size of the site come out.” Recently, we conducted a preliminary survey on a number of websites in the domestic auto industry. As a whole, the current domestic auto websites vary greatly in information content, content update speed, content quality and website functions, etc., and some websites The prototype of e-commerce, showing a good momentum of development, but the overall situation in the absence of electronic commerce.