随着世界经济全球化和区域经济一体化的发展。市场经济在发展过程中越来越呈现出个性化和规模化的特点,这标志着市场已经开始步入品牌时代。所谓品牌,是给拥有者带来溢价、产生增值的一种无形的资产,它的载体是用以和其他竞争者的产品或劳务相区分的名称、术语、象征、记号或者设计及其组合,增值的源泉来自 With the globalization of the world economy and the development of regional economic integration, Market economy in the development process more and more showing personalized and large-scale characteristics, which marks the market has begun to enter the brand era. The so-called brand is an intangible asset that brings the premium and the added value to the owner. Its carrier is the name, term, symbol, symbol or design and its combination used to distinguish the products and services of other competitors. The source of added value comes from