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济南市历史悠久、文化璀璨,以“泉城”而著称,具有独具特色的地域文化。在道家文化和儒家文化的双重影响下,形成了济南独有的“休闲”特质。本文通过深入剖析休闲旅游的现实意义,明确了济南市发展休闲旅游的必要性。并依据市场调研和统计分析,揭示出济南市女性休闲旅游市场所呈现的主要特征,为旅游行业和企业更好地开拓女性市场提供了理论和现实的参考。旅游企业应针对女性独特的需求偏好和行为特征,在旅游市场运作、休闲旅游产品开发与营销、休闲旅游目的地建设和休闲旅游设施改善方面做出更多的努力。
Jinan City has a long history and bright culture, which is famous for “Spring City” and has unique regional culture. Under the double influence of Taoism culture and Confucianism culture, Jinan has formed the unique “leisure” characteristic. In this paper, through in-depth analysis of the practical significance of leisure tourism, Jinan City, a clear definition of the necessity of leisure travel. Based on the market research and statistical analysis, this paper reveals the main characteristics of the female leisure tourism market in Ji’nan city, which provides a theoretical and practical reference for the tourism industry and enterprises to better explore the female market. The tourism enterprises should make more efforts in view of women’s unique demand preference and behavior characteristics in the tourism market operation, the development and marketing of leisure tourism products, the construction of leisure tourism destinations and the improvement of leisure tourism facilities.