下岗分流是客观存在的社会现象,当最终就业无门的时候,无论自愿还是被迫,人们大多进入零售业或服务业。零售业被喻为进入最容易、淘汰率最高的行业。下岗人员往往对此缺少足够的思想准备和感性认识。笔者近年从事中小企业及商家营销策划和民用产品代理等工作。对终端营销,市场零售的艰难有着深切的感受。现仅做个人经验之谈,希望对 Laid-off and diversion is an objectively existing social phenomenon. When the final employment is not available, people mostly enter the retail industry or service industry regardless of whether they are willing or forced to do so. The retail industry has been hailed as the industry with the easiest and highest elimination rate. Laid-off workers often lack sufficient ideological preparation and perceptual knowledge. In recent years, the author has been engaged in the marketing planning of small and medium-sized enterprises and business and the agency of civil products. For terminal marketing, the difficulties of market retailing have deep feelings. Now I only talk about personal experience. I hope to