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2009年的中国公关教育教学领域,涌现一部令人瞩目的创新型教科书:杨俊教授主编的《新型实用公关实践教程》,电子工业出版社5月出版。这是基于国际化职业教育背景下创建国家、省级精品课程,实施高等教育质量工程的可喜成果,在获得国家、省级暨职业教育优秀成果的基础上,对于现代公共关系教育、教学的创新型尝试与探索。与一般公关教材相比,这本书具有非常独特的结构与创新点。
In 2009, in the field of Chinese public relations education and teaching, a remarkable innovative textbook emerges: “Practical Public Relations Practice Course” edited by Professor Yang Jun and published by Electronics Industry Press in May. This is a gratifying achievement based on the establishment of national and provincial quality courses under the background of internationalized vocational education and the implementation of higher education quality engineering. Based on the outstanding achievements of national, provincial and vocational education, the innovation of modern public relations education and teaching Try and explore. Compared with the general public relations materials, this book has a very unique structure and innovation.