本文认为,在物流企业中,客户关系管理(CRM)有极为重要的应用价值,符合“以客户为中心”的企业经营理念,在深入而有效应用的基础上,必将全面提升自身竞争力。文中通过分析我国物流企业现状,提出在物流企业中有效实施客户关系管理的必要性,重新审视了CRM对物流企业的应用价值,并指出了在CRM实施中应注意的问题。 This paper argues that in the logistics enterprises, customer relationship management (CRM) has extremely important application value, in line with “customer-centric ” business philosophy, based on in-depth and effective application, will enhance its own competition force. The paper analyzes the status quo of logistics enterprises in our country, puts forward the necessity of implementing CRM effectively in logistics enterprises, examines the application value of CRM to logistics enterprises and points out the problems that should be paid attention to in CRM implementation.