当今在市场经济的驱动下,小城镇旅游产业的发展研究逐渐成为热点。平昌县的旅游资源丰富,具有一定的历史文化价值、科学考察价值和艺术观赏价值。但目前旅游业发展速度非常缓慢且发展态势不乐观,本文基于此现状,发现问题、提出问题并解决问题。希望为扭转平昌县旅游业发展局势做贡献,最终带动平昌经济的腾飞。一、平昌县概况平昌县位于四川省东北部,米仓山南麓。全境地质属四川东部山区,县境内地质构造介于大巴山弧形构造、川东新华夏系构 Nowadays, driven by the market economy, the research on the development of tourist industry in small towns has become a hot spot. Pingchang County, rich in tourism resources, has a certain historical and cultural value, the value of scientific investigation and art viewing value. However, at present, the development of tourism industry is very slow and its development trend is not optimistic. Based on this status quo, this article finds problems, puts forward questions and solves problems. Hope that in order to reverse the development of tourism in Pingchang County to contribute to the eventual promotion of economic take-off in Pyeongchang. First, Pingchang County Overview Pingchang County is located in the northeast of Sichuan Province, south of rice Cangshan. The geology of the whole territory belongs to the mountainous area in the east of Sichuan Province. The geologic structure in the county is between the arc structure of Daba Mountain,