扩大市场,品牌竞争愈来愈突出。同样的企业,面对同样的市场,一些品牌知晓度迅速提升,日见高涨;大多企业却“名落孙山”。根源在于是否重视不断进行创新,“创新是品牌的灵魂”,也是名牌的根本保证。 创牌的实质是创新。关键是思维创新和技术创新。东方通信从创立到创牌已奋斗了8年。实践证明,唯有耐力“长征” 坚持创新,民族品牌才能不断崛起。 东方通信从1988年始与摩托罗拉合作“借牌立足”后,逐步发展自己,完成了原始资本积累过程,立誓与“洋品牌”争雄,走上了依靠创新创立民族品牌之路。“ Expand the market, brand competition more and more prominent. The same business, in the face of the same market, the awareness of some brands increased rapidly, rising day by day; most companies are “behind the scenes.” The root cause lies in whether the emphasis on continuous innovation, “innovation is the soul of the brand,” is also the fundamental guarantee of brand names. The essence of creating a brand is innovation. The key is thinking innovation and technological innovation. Eastern Communications has been struggling for eight years since its founding. Practice has proved that only the endurance “Long March” insist on innovation, the national brand can continue to rise. Since 1988, when cooperating with Motorola in “borrowing for a foothold,” Eastern Telecom gradually developed itself and completed the process of accumulating raw capital. It vowed to compete with “foreign brands” and embarked on the road of relying on innovation to establish a national brand. "