在互联网时代下,网络营销的低成本和受众多等特点无疑成为一大主要营销方法。而近年来随着大学生消费能力逐渐被发掘,校园市场这一尚未完全被开发的领域成为众多商家追求的目标。由于网络营销方式众多,本文针对面向校园市场的网络营销进行分析,并选取可行性方法进行比较,从而提出合理化建议。 Under the Internet age, the low cost and numerous characteristics of Internet marketing will undoubtedly become a major marketing method. In recent years, with the gradual exclusion of college students spending power, the campus market has not been fully developed into the many business goals. Due to the large number of network marketing methods, this article analyzes the network marketing for the campus market, and select the feasibility method for comparison, so as to put forward reasonable suggestions.