论文部分内容阅读
得渠道者得天下,这句话几年前被手机厂商反复提及。当时,渠道是指社会渠道和运营商渠道。最近两年,在小米手机的带动下,互联网渠道的战略地位大幅提升,以致一些手机企业忽视了传统渠道的建设。不过,线下渠道持续升温。近日,乐视与3C渠道商迪信通达成战略合作,后者在全
In the world who have channels, this sentence was repeatedly mentioned by handset manufacturers a few years ago. At that time, channels were social channels and operators channels. In the recent two years, the strategic position of the Internet channel has been greatly promoted by Xiaomi mobile phones, causing some handset companies to ignore the traditional channels. However, offline channels continue to heat up. Recently, the music and 3C channels Di Di ICT reached a strategic cooperation, the latter in the whole