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在素有酒乡之称的浙江绍兴市,黄酒“家族”可谓争奇斗妍,当初并不起眼的东湖酒业公司生产的元红酒,只是一种低档产品,竞争屡屡受挫,眼看着硬拼下去会有家产尽绝的危险。经理王关荣从北方人买黄酒多是烧菜的言语中得到启发,断然避开黄酒竞争的锋芒,专门生产“料酒”,甘作菜谱中的调料。不想这一避,辟出了大市场,一下子使料酒的身影走向全国,出口到了法国,年产销300万瓶以上。
In Shaoxing City, Zhejiang Province, known as the wine country, the rice wine “family” is a contender. The original Honghu Wine produced by the East Lake Wine Company was only a low-end product, and the competition was often frustrated. There will be danger of home-producing property going on. Wang Guanrong, the manager, was inspired by the speech that the northerners bought rice wine and mostly cooked them, categorically avoiding the edge of rice wine competition, specializing in the production of “raw wine” and serving as a seasoning in the recipe. Do not want to avoid this, open up a large market, suddenly make the figure of cooking wine to the country, exported to France, annual sales of more than 3 million bottles.