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随着我国的社交媒体进入新的发展时期,目前国内的学术界对播音主持领域虽有一些研究,但是对播音主持专业创新发展分析的著作和论文很少,这样很难推动播音主持专业的发展。本文为播音主持专业的创新发展研究提出了新的品牌打造路径,对于新媒体环境下的播音主持专业的发展有一些补充的意义。
With the social media in our country entering a new period of development, there are currently a few researches on the field of radio hosts in the academic circles in China, but there are only a few books and essays on the analysis of the innovation and development of radio and television specialists, . This article puts forward a new brand building path for the research on the innovation and development of broadcast hosting professionals, which has some additional meanings for the development of broadcast hosting professionals under the new media environment.