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主持人语:本期组织传播栏目首选的《虚拟组织传播对传统组织传播的创新研究》一文,以阿里巴巴为典型案例,探讨建立在信息技术基础之上、不同于传统组织结构、发展模式和价值观念的虚拟组织传播对传统组织传播究竟产生了哪些冲击和创新。作者通过考察阿里巴巴的内部传播模式、组织间传播模式以及组织对外部环境的传播模式,试图总结出中国电子商务巨头在虚拟组织传播中所作的创新。这些创新将极大丰富组织传播的内涵,将对传统商业文明的改造和创新产生重大
Moderator language: This section of the organization of communication preferred “virtual organization to promote the traditional organization of communication innovation,” a text to Alibaba as a typical case study to build on the basis of information technology, different from the traditional organizational structure, development model and The impact of virtual organization dissemination of values on the transmission of traditional organizations and innovation. The author attempts to summarize the innovations made by Chinese e-commerce giants in the dissemination of virtual organizations by examining Alibaba’s internal communication mode, inter-organizational communication mode and organization’s transmission mode to the external environment. These innovations will greatly enrich the content of organizational communication and will have a significant impact on the transformation and innovation of traditional commercial civilization