中国安防产业经历了三十年的快速发展,然而,其发展成果主要集中在发达城市,在广大农村地区,安防、防盗还是一个抽象的概念。而在城市里,防盗市场的渠道狭隘化、产品同质化、价格战等诸多问题也困扰着许多安防厂家。如何打开农村巨大的安防市场?如何针对农村复杂的应用环境做出产品策略的调整?是值得企业思考和重视的问题,因为,农村市场正渐行渐近。 China’s security industry has experienced rapid development for three decades. However, its development achievements are mainly concentrated in developed cities. In the vast rural areas, security and anti-theft are still an abstract concept. In the cities, the anti-theft market channels narrow, product homogeneity, price war and many other problems plagued many security manufacturers. How to open a huge security market in rural areas? How to adjust the product strategy to the complicated application environment in rural areas? It is a question worthy of enterprise thinking and attention because the rural market is getting closer and closer.