论文部分内容阅读
随着随着全球现代社会的发展,广告领域也有了长足发展并形成了新的广告美学思维方式。随着人们接触的影视广告越来越多,受众的广告审美意识也日益增强.本文旨在对影视中英文广告进行美学化赏析.
With the development of global modern society, the field of advertising has also made great strides and formed a new way of advertising aesthetic thinking. As more and more people come into contact with film and television advertisements, audiences’ aesthetic awareness of advertisements is also increasing day by day.The purpose of this paper is to make an aesthetical appreciation of English and Chinese advertisements in film and television.