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自媒体自产生以来便迅速在青年群体中流行起来,在校女大学生也比较普遍地使用自媒体。把握自媒体运用的传播方式,了解女大学生这个群体的思想特点,充分利用自媒体进行针对女大学生的思想政治教育是高校政工工作的新任务。有效掌握女大学生自媒体的运用现状,应对新型自媒体对女大学生思想教育发起的各种挑战与风险,主动重新占领大学生思想教育、行为引导方面的话语权和领导地位。
Since the birth of the media, it has quickly become popular among youth groups and female undergraduates are also more commonly using self-media. It is a new task to grasp the ideological and political education of the female undergraduates based on the mode of media use and the ideological and political education aimed at the female undergraduates. Effectively grasp the status quo of female college students from the use of the media to respond to the new media from the ideological education of female students to initiate various challenges and risks and take the initiative to regain the ideological education of college students, behavioral guidance and the right to speak and leadership.