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企业要保持市场竞争力,关键的三个支持力就是产品、销售和品牌,对于当前的中国企业而言,销售渠道是企业的一个重要支柱,要保障销售渠道发挥作用,广告的支持是非常重要的环节。 通常的渠道概念,主要包括下表所列的企业。不同类型的经销商,发挥着将产品销售给终端用户的功能,销售渠道对于针对大众的产品销售企业而言,是一条生命线“。(见下表) 对于销售渠道,企业的广告支持非常重要,而对于渠道的广告支持,主要涉及到如下几个问题。
In order to maintain market competitiveness, the three key supporting forces for enterprises are products, sales, and brands. For current Chinese companies, sales channels are an important pillar of the company. To ensure that sales channels play a role, advertising support is very important. The link. The usual channel concept mainly includes the companies listed in the table below. Different types of distributors are playing the role of selling products to end users. Sales channels are a lifeline for the product sales companies that target the general public. (See the table below.) For the sales channels, the advertising support of companies is very important. The advertising support for channels mainly involves the following issues.