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为了使电视观众多样化收视需求得到满足,国内每家电视台都对电视媒体传播策略做了调整。本文从电视分众化的内涵着手,分析了我国电视分众化发展的概况,重点讨论了全媒体时代下电视分众化传播策略。
In order to satisfy the diversified viewing needs of television viewers, every television station in China has made adjustments to the television media’s broadcasting strategy. This article starts with the connotation of television distribution, analyzes the general situation of the development of television distribution in our country, and focuses on the strategy of TV distribution under the all-media era.