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歌是人类最古老的艺术体裁,是人际交流的基本形态之一。歌曲让当代原子化的个体有寻找社会活动的集体认同之可能。这是歌曲交流作用在当代文化中的特殊扩展方式,也是当代人个性彰显操演过程和社群形成的一条音乐途径。当代音乐文化的产业链由多个环节构成:音乐文化创意—音乐文化生产—音乐文化营销—音乐文化消费。社会交流的传播理论决定了这个基本机制的稳定性。
Song is the oldest human art genre, is one of the basic forms of interpersonal communication. Songs allow contemporary atomized individuals to find the collective identity of social activity. This is a special extension of the communication of songs in contemporary culture. It is also a way for contemporary individuals to demonstrate the process of performing exercises and the community formation. The industrial chain of contemporary music culture consists of a number of links: music and cultural creativity - music and cultural production - music and cultural marketing - music and cultural consumption. The communication theory of social communication determines the stability of this basic mechanism.