在历史的长河中,中国的杂技不仅是华夏文明的一方活化石,还是一位拥有着最漫长的市场经历的文化“商贾”。当然,我们今天对杂技市场学的研究,绝对不是对史学中的杂技、百戏艺人们“市井商经”的复诵和传承。一、创作与营销市场之间的点线对接进入新世纪以来,国际、国内文化市场的发展日趋自由开放、多元发展的崭新格局,从文艺观念、艺术方法、表现内容、 Across the river of history, acrobatics in China is not only a living fossil of one of the Huaxia civilizations, but also a cultural “merchant” with the longest market experience. Of course, the study of acrobatics market today is by no means a recitation and inheritance of the acrobatics in the history and the performers of the city. First, the dotting and line connection between the creative and marketing markets Since the beginning of the new century, the development of international and domestic cultural markets has become more and more open and diversified. From the perspectives of literary ideas, artistic methods, performance contents,