目前,互联网金融发展迅速。P2P、众筹融资、第三方支付等多种形式依托现代信息技术实现跨界融合,不断深入传统的金融业务。在这新兴的行业里,资本的动向引人关注,增加项目NPV并提高公司价值成为公司战略的关键。本文首先阐述了互联网金融的概念,然后总结了互联网金融行业的主要模式和代表性产品,最后对行业中的龙头公司进行分析,得出互联网金融行业的公司战略,分别为开发计算机技术、设置进入障碍、推出新产品或服务、降低交易成本。 At present, Internet finance is developing rapidly. P2P, crowdfunding, third-party payment and other forms of relying on modern information technology to achieve cross-border integration, continue to deepen the traditional financial services. In this nascent industry, the movement of capital draws attention and increases the NPV of projects and increases the value of companies as the key to the company’s strategy. This article first expounds the concept of Internet finance, and then summarizes the main models and representative products of the Internet finance industry. Finally, it analyzes the leading companies in the industry and draws out the corporate strategy of the Internet finance industry. For the development of computer technology, Barriers, introducing new products or services, reduce transaction costs.