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广告目标:以全国首档大型唐诗文化益智类电视节目为载体,以全面推广、线上线下资源整合为途径,深挖陕西当地旅游资源,弘扬华夏传统文化,携手塑造旅游品牌的“人文盛世”。策略亮点:以唐诗为载体,以知识竞答形式为节目主体,辅助紧张刺激的规则设置,全景展示及考察华夏文化的同时,将陕西秀美风光融入诗词的字里行间。
Advertising objectives: the first large-scale Tang poetry culture and television programs as the carrier, with a comprehensive promotion, integration of online and offline resources as a means of digging the local tourism resources in Shaanxi Province, promoting traditional Chinese culture, hand in shaping the tourism brand Spirit ". Strategic Highlights: Tang poetry as the carrier, the form of knowledge contest as the main program, supporting the establishment of exciting rules, panoramic display and study of Chinese culture at the same time, the beautiful scenery of Shaanxi into poetry in the lines between.